We will start with the pros - you can block most content if you don’t like it. Some is harder to block than others and it takes awhile. You also have to know what you want to block as there is so much content. I didn’t feel like a lot of it was age appropriate for my kids and you can’t search through everything available. Parental controls are great and I love the educational goals and time settings/limits. The camera and screen are much better quality than the kids tablets we’ve had in the past.Cons - these tablets are slow. Most times I think it has stalled and you end up going back and forth trying to get somewhere. My kids mostly don’t notice though. When you get the tablet it comes with kids access for 4 or 5 devices for 1 year. When you buy another tablet it just starts your year over instead of adding to it. My kids birthdays are about 2 weeks apart and instead of having 2 years access, we got a year and 2 weeks because it reset on my sons birthday. The battery is okay I guess maybe 2-3 hours. You also have to allow amazon to take, track, and listen to all of your kids information to use the texting, calling, or Alexa. I know Alexa has to listen; but they don’t need to know everything about my young child or anyone else for that matter. I blocked those features, but my kids were very disappointed.Bought two of these for our kids to use for movies and games. After doing a lot of research we settled on Amazon because of the parental control options and affordability. So far the experience has been good, but not impressive.The parental controls are very comprehensive, and I dont hesitate at all to just hand the tablet to my kid and leave them unsupervised. I feel confident that anything they access is appropriate. That said, there are some things I wish Amazon would improve. First, the Parent Dashboard cannot be accessed via app- you have to open a web browser and go to the URL. A minor gripe for sure, but a dedicated app seems more logical. Second, any changes made on the dashboard take forever to actually impact the tablets themselves. This means the "pause devices" feature I was so excited about has been 100% useless every time I've tried it so far- it just doesn't do anything. And if you set a daily time cutoff (so it can't be used after, say, 8pm), forget about granting a quick exception on the fly. It will take hours for the tablet to register that you changed the setting.The hardware itself is pretty lackluster. Doing anything on the tablet (even just waiting for it to start up) is an exercise in patience. Which may or may not actually be a plus, depending on your kids. Most games and videos seem to work fine after they've opened and loaded, it just takes some time to get to that point.Haven't tested the durability aspect yet, and I hope we never do. But it's reassuring to know that Amazon will replace it no questions asked if it ever does take a one time trip down the stairs.Lastly, the Amazon Kids subscription is great. You input your kids' birthdays during setup, and it automatically keeps their content age appropriate. Lots of games, audio books, videos, etc. And anything can be manually added/removed if you want.Bottom line: it does the job well, and given the bargain pricetag I definitely would buy it again. Just understand that you're getting what you pay for, so don't expect anything spectacular.I got 3 of these recently for my 3 year old twins and 5 year old. They absolutely love it. It’s the same as the fire 7 for kids just a different case. I have all theirs set up with the younger child kids+/freetime instead of the “kids pro” one. It’s great for them, they are getting the hang of it and love exploring the new games and TV shows. It’s a little slow feeling clunky to set up at first (I’m used to iPad speeds) but once it was set up my kids had no issues playing different games and shows on free time. It’s definitely worth the $50 I paid for it during prime day. I would say if your kid is looking to play Minecraft and Roblox you might be better buying at least the fire 8 as they are a bit faster (my oldest 2 have fire 8). I’ll probably upgrade from the fire 7 to another fire tablet when the 2 year warranty is up, but it’s a great starter tablet with lots to do.So, the tablet itself will suffice for my granddaughter but using the Amazon Kids+ that came with it will take some doing.It's not easy on the website to find the Parents Dashboard and figure out how to use it. I found some really terrific apps for my granddaughter and found that, when sending them to the device, they are only sent to the adult side of the OS where she cannot use them because I don't want her to have access to it. To get those apps to her side, you have to jump through all kinds of hoops. Ridiculous! It doesn't tell you that, after selecting them, you need to go to the Parents Dashboard and allow the permissions on her side of the OS. Amazon needs to do a better job of explaining how it works.The operating system definitely needs some work. It's cumbersome, slow and not user friendly, especially for someone who is used to using Apple and Windows products.Would not have bought if I knew it didn't use google play store. Doesn't have all the apps my kids like.My kids love screen time, but we make a conscious choice to limit it in our home. Having the kindle kids fire and Amazon kids+ allows for lots of fun time for the kids, but sets limits that are easily enforced.My kids’ favorite is that there are so many games! Their friends who don’t do kids+ only have a few because they’re paying for them. But with the kindle kids you get a year of all the games and books and videos selected to be age appropriate.The device is wonderful, and the case protects it really well. This is our 5th one and there hasn’t ever been a problem.The only drawback is that the internal storage is a pittance and will fill up quickly. So if you buy this, just go on ahead and buy the additional Micro SD card. Set it up as soon as you open the kindle fire. It will save lots of tears (mainly the adults’) in a few months.