To me the two most important criteria on personal audio listening is sound and comfort. Sorry three things, Price. No one likes paying absorbent amounts for electronics that are easily lost or stolen or outdated in a year and a half or two years. I have bought many different earbuds and headphones over the last few years Bluetooth and wired and these are by far as good as sounding as any of them. Granted these probably don't have quite as much base as the headphones my wife bought me that are supposed to retail for $500 but the comfort more than makes up for that. I have earbuds that are the original airpod design where they just barely set inside your ear I've had the newer designs with the soft tips on them that you actually shove in your ear canal and even a pair of Shokz bone conducting headphones, plus over the ear and on the ear headphones all of them become uncomfortable to me after wearing them just a short period of time especially because I wear glasses with headphones that makes a big difference. These just set on your ear don't interfere with your glasses or cause any pressure on your glasses or any pressure on your ear, they don't actually go in your ear that just set over the top of it at the front of your ear so comfortable after a short period you don't even realize they're there yet you have the sound. Granted the sound is not a driving forceful sound like earbuds that are shoved in your ear or over the ear earphones that totally isolate ambient sounds out. With these you do hear Ambient sound around you which I kind of appreciate most of the time and so it's kind of like you're at a small venue concert and you hear the sound around you instead of being drove into your ear. Also if you shop Shokz website or even here on Amazon you see they make what they call open fit which is very similar to these in the same concept I believe but they're also $180. All I can say is I love these and I'm so happy I bought them.